We participated in the Eastern Cape Sustainability Forum, where we presented on the role that the wildlife sector plays in addressing biodiversity loss and climate change adaptation. Lizanne, the Conservation Manager, demonstrated to the audience how the money generated from the responsible use of wildlife is reinvested in conservation and restoration, providing sustainable funding towards a more resilient future for people and wildlife. Judging by the audience’s feedback, it was clear that they support the important role that the private sector, wildlife ranchers and hunters play in conservation. However, more work is needed to advocate for this.